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Don’t wait for word of mouth
Amazon Vine (Click for a closeup) What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say...
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Word of Mouth Tip 43: Happy customers are your best salespeople
Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a...
View ArticleVideo: How PrintingForLess.com creates fan loyalty through customer service
In any business, there are a lot of risky investments — but great customer service isn’t one of them. Thrilling customers with incredible service will never go out of style or succumb to the whims of a...
View ArticleWhy most referrals come from new customers (and what to do about it)
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A big challenge...
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Word of Mouth Tip #24: Ask for feedback after every sale
Always, always, always ask for feedback. Do it after every sale. Include it with your invoices, your product shipments, or your follow-up calls to clients. Doing this will help you: Identify problems...
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Word of Mouth Tip #102: Put customer love where everyone can see it
It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any...
View ArticleThe 5 most effective BtoB word of mouth techniques
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The most common...
View ArticleVideo: How to get great reviews, by Ian Strain-Seymour
Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes...
View ArticleHow are you generating word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new...
View ArticleVideo: How U.S. Cellular creates incredible local relationships
Great relationships start great word of mouth. A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in...
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WOM Tip #380: Ask your customers to tell a story
Everyone knows testimonials are powerful. But not everyone knows which questions to ask customers to get great recommendations — the ones that say much more than, “it was good.” Mercedes-Benz, for...
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The proper way to blow a customer’s mind
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Wake up...
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When am I going to review this backpack?
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the...
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